MMH Reports "Automation: Voice or WMS"

Why Are Some End Users Turning to Voice Rather Than Upgrade Their Legacy WMS for New Functionality?

That's the question posed by Bob Trebilcock, Executive Editor of Modern Materials Handling, in his May 17, 2013 article "Automation: Voice or WMS." His article indicates that "rightly or wrongly, companies view a WMS implementation as risky, costly and painful. It’s one of the reasons most companies keep their WMS in place for a decade or longer, even when that system is no longer meeting all of a company’s needs."

Trebilcock referenced survey questions posed to companies by Ian Hobkirk, managing director of Commonwealth Supply Chain Advisors. Hobkirk "noticed a trend among clients that are implementing workarounds to extend the life of a legacy WMS."  Hobkirk says. “Each has a legacy WMS that isn’t very flexible. They would rather install a workaround than upgrade their WMS.”

In addition to creating workaround code for the existing WMS, Hobkirk adds, “many companies are deploying voice to achieve functionality that is going to be too hard to get through the WMS alone..."

Unfortunitely, for many warehouse professionals, adding voice is a two-edged sword due to the costs and complexity of integrating a server-based proprietary picking system to their existing WMS. Supply Chain Insights  2013 Power of Voice Research Report, reports the Top Three Reasons why distribution professionals avoid voice technology  are 1) “too expensive” ; 2) [as a result] ‘too many competing priorities”, and; 3) “hard to integrate with other systems.

Innovation in voice technology has eliminate this 'Rock and a Hard Place" senario for the WMS market. Mobile innovation means voice placed solely on the mobile device avoids completely the high risk and fear associated with traditional server-based integration.

The Top 3 Reasons Distribution Professionals Avoid Deloying Voice For Their WMS

But Innovation Can Change Everything.

Supply Chain Insights 2013 Survey “ The Value Proposition of Voice-Directed Warehousing” revealed the top three reasons for not adopting voice productivity for the warehouse.  With continued focus on pioneering voice technologies that depend on complex, costly server-based integration with a customer’s WMS, the results were not surprising. The survey indicated from both voice users and non-voice users, that WMS Voice solutions  were:  1) “too expensive” ;  2) [as a result] ‘too many competing priorities”, and; 3) “hard to integrate with other systems”.

The 2012 Aberdeen Group Survey, “Voice Users Speak Out”  just a year earlier indicated that the majority  of companies that have made substantial investments in older server-dependent voice technologies, find it difficult to justify the high costs to maintain their investments  in voice due to the high cost of change management. Here’s what they said.

• 42% due to cost considerations, we “batch” a number of changes together so that we   can justify the time and money to get the changes done
• 37% We don’t consider changes because the cost to have the vendor modify the application is just too high
• 26% We’ve paid too much for changes that seemed trivial to us 

The Aberdeen Group Survey said “The remarkable thing here is that cost is the top concern. Majority of all current voice users have a major issue when changes to voice apps are needed. They either delay change until they can justify paying to open/update the code, or they avoid change altogether”.

The good news is how leading enterprises have proven the impact of AccuSpeechMobile’s all-mobile voice innovation and how it seamlessly voice-enables your actual WMS applications and workflows... eliminating any server-based integration.  Voice innovation means distribution professionals can get all the control they want over voice deployment, speed in implementation and the ability to implement voice changes quickly and cost efficiently.

Innovation has made a difference. Here’s an AccuSpeechMobile customer that’s leveraged innovation to achieve substantial cost savings and business process improvements.

 

'VoiceExpress' - ‘A Snail Being Mugged by a Turtle'

By Dan Villanueva
Vice President, Marketing
Vangard Voice Systems

Martin Henry Fischer, a German-born,  early 20th century American physician, chemist, and professor of physiology at the University of Cincinnati, known for his research in colloid chemistry said ‘that a conclusion is a place, where you got tired of thinking’.   Last week on April 19th, less than 90 days after the release of a January 2012 Aberdeen Report critical of its pioneering voice technology, Vocollect Introduced Voice Express.

In short the Aberdeen Survey reflected user frustration about the complexity, costs, human resource drain, and integration, required to make voice changes to WMS workflows and applications.

42% of the voice users surveyed by Aberdeen said they batched their voice changes until the work effort was cost-justified. Worse yet, 37% said they simply didn’t make the voice changes at all. 50% said they needed a voice solution that is easier to integrate with their WMS. 33% said they needed a solution that eliminates the excessive cost to make voice changes. These and other related acquisition related factors underscore why after 20 years only 8% of the applicable WMS market has adopted voice productivity in the warehouse.

Vocollect’s press release declares that VoiceExpress (the 5th in a series of server-based, integration dependent interfaces) will “minimize their [customer’s] need to modify the host or tap precious IT resources." 

The initial VoiceExpress includes middleware, client software to initially upgrade multi-vendor vehicle-mount and fixed-mount computers, and again continued dependence the Voice Artisan (custom code development) to aide certified partners and customers to re-engineer voice processes.

Professor Fisher's view is relevant here. VoiceExpress…is a place Vocollect arrived at last week, after being tired of thinking.  Another server-based  ‘interface’ is not the answer for its customers, it’s actually the underlying architectural  problem.

By design it’s causing the frustration of Vocollect customers, and adoption resistance for the remaining 92% of the non-voice installed WMS market.  As long as the IT server is the center for voice integration, the related costs and complexity will  slow WMS voice productivity penetration and adoption.

The solution is to be found in mobility, not the back-end IT infrastructure. VoiceExpress might be incrementally faster, but compared to what? It’s  like the snail, being mugged by the turtle. When asked to describe the mugger, the snail said, I can’t… it all happened too fast’.  

If a fully mobile voice solution alternative powered from the device was an option, why would WMS professionals intentionally complicate their IT server environment with unnecessary voice applications,  links, interfaces and integration?

Today large warehouse operations are using mobile innovation that completely circumvent the IT server. Now WMS voice functionality and application integration is delivered, seamlessly and solely from the mobile device. 

Mobile innovation changes everything.   A genuine solution, not a conclusion. The answer is a simplified mobile architecture for voice-upgrading any WMS, ERP workflow or application.   

‘Voice Picking Not Gaining Traction’, After 20 Years, Why?

By Dan Villanueva

It’s taken some by surprise that Logistics Management’s 2011 Warehouse & DC Operation’s Survey (Web Cast)reported a down-turn in the use of voice-directed picking by companies in the operations and fulfillment world. Only 3% of the companies surveyed in 2011 indicated the use of voice-directed picking, a down turn from the 5% in the 2010 LM Survey. Conversely, RF [barcode scan] Picking increased to 42% in 2011, compared to 37% in 2010. So why the shock? After 20 years of evolution, voice technology has only achieved 8% penetration of the applicable WMS market (Tern Systems, 2011 Voice in the Supply Chain).

Everyone knows this. That’s not the point. There’s other recent research that predicts an increase in voice picking in the next few years. That’s not the point.

The broader question is: Why has WMS voice, after 20 years only penetrated a fraction of the applicable WMS market? And, is there something to learn from much deeper market penetration of barcode scanning technology in warehouse operations?

Bill Kuipers, president of operations consultancy Spaide, Kuipers & Co. in Voice-Directed Picking Not Gaining Traction says his clients tell him these[server-based]voice systems are too complex and expensive in terms of required [server]integration, new hardware and the need for additional server-based middleware. He’s absolutely right. In addition, these expensive voice implementations also require a significant change in business processes, which adds yet another dimension of business risk to the proposition. Only certain types and size companies will use them, leaving the remaining 92% of the WMS market off-the-table for voice.

So as ESPN’s Chris Carter says, C’mon Man! Barring the adoption of a lower cost, simplified voice innovation, yesterday’s ‘pioneering’, complex server-dependent voice technologies, will remain the distant productivity ‘step-child’ compared to RF Scan Picking. For many warehouse professionals it’s like choosing between the complexity of brain surgery to an out-patient colonoscopy. How many warehouse professionals are willing ‘bet the farm’ or their jobs on such complex and risky voice implementations? Compared to these older voice technologies, RF Scan Picking is simply a lower-risk, higher return WMS productivity option for large and particularly small and medium size companies finally converting from paper. Unlike barcode scanning, these legacy voice architectures, are by design, incapable of capturing a substantial portion of the WMS market. It’s a technological reality, reflected by marketplace statistics.

The January 2011 DC Velocity article ‘Voice Made Easy’ reports there is a next generation fully mobile WMS voice alternative to the risk and expense of older pioneering voice technologies.

In 'Voice Made Easy' Kevin Thompson, senior system manager for distribution for Cabelas’ World’s Foremost Outfitters, found a completely mobile, ‘server-less’ voice solution that seamlessly integrates with their Manhattan WMS that supports 3 national distribution centers and 1100 warehouse workers. Thompson said “both productivity and accuracy have jumped since the voice technology was deployed”. But here’s the kicker, The DC Velocity article goes on to say that “ in Thompson’s eyes one of the key selling points of the new system has been the ease of integration and low costs."

By completely eliminating the IT server as center of voice services and WMS integration and placing all integration and voice on today’s powerful mobile devices, voice productivity can become an affordable, practical and high value productivity option for the remaining 92% of the WMS market.