WMS Voice and Voice Picking: Only 8% Market Penetration?

by Bob Bova

In the 2011 study ‘Voice Technology in the Supply Chain 2011’ developed by Tern Systems, Inc., it was confirmed that only 8% of the potential WMS market that could be taking advantage of voice directed applications were actually doing so. Why is voice data collection a ‘second cousin’ to barcode scanning, RFID and other ADC technologies? The pioneering voice technologies which brought voice to the warehouse in the early 90’s proved the productivity metric for WMS voice (especially for voice picking and cycle counting). So why has such a small segment of the WMS market embraced voice technology… what’s the other 92% of market worried about?

Our company markets our voice solution to scores of supply chain professionals, that manage a variety of mobile applications that support mobile workforces serving both Fortune Class and SMB markets. When we ask them why they have resisted the adoption voice productivity solutions, they tend to categorize their objections in four areas; business risk, relative performance of existing systems, complexity, and costs.

One customer said, ‘I have an existing high performance WMS system, my small warehouse team is knocking out 22+ million pieces a year. I just couldn’t justify, the change in my business processes and the costly complex server-integration from the other vendors in exchange the bump in promised productivity. Another customer said “ I want to implement productivity improvements quickly, when and where we determine it works best, the other guys didn’t offer me that…they’re implementations are simply too complex, and didn’t provide the flexibility we needed.”

The complexity of legacy voice systems over the last 20 years have been costly, resource intensive endeavors, in most instances leaving the small and medium size business (SMBs) out of the picture. Even larger companies have blanched at the inflexible implementations that require substantial investment and 12-18 months for deployment and training.

We don’t own the crystal ball on all things regarding the WMS market…but my guess is the 92% of the non-voice market have resisted voice productivity for a combination of these and other reasons.

It has always been our goal to alter the resistance to voice productivity, not only in WMS marketplace, but for mobile applications throughout the supply chain…from mobile field services, mobile inspections, dispatch and delivery, mobile maintenance and repair, wherever mobile workforces are deployed. IT professionals are managing huge inventories of custom built and commercial applications, supporting ‘boots-on-the-ground’ mobile workforces. The voice productivity metric proved in the warehouse market, is viable for the entire supply chain.

Like other ADC technologies, voice technology should be easy-to-adopt and applicable across the supply chain, an additive benefit not a huge rip and replace money pit. It should not be relegated to a specific terminal emulation or hardware platform; voice should be flexible, dependable and reliable on all software presentation products (terminal emulation flavors, .NET. browsers) and all types of mobile hardware (smartphones, bar code scanners, tablets, laptops, PC’s etc). The evolution of device based voice technology now empowers business operations to get real work done faster and more efficiently, to bolster profitability.

Voice can now be embraced as a strategic direction for enterprise wide mobile applications, providing the operations teams with new incremental productivity, while providing the IT departments the assurance of ease of integration, implementation, use and management.